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The Lexus and the Olive Tree
''The Lexus and the Olive Tree'' is a 1999 book by Thomas L. Friedman that posits that the world is currently undergoing two struggles: the drive for prosperity and development, symbolized by the Lexus, and the desire to retain identity and traditions, symbolized by the olive tree. He says he came to this realization while eating a sushi box lunch on a Japanese bullet train after visiting a Lexus factory and reading an article about conflict in the Middle East.
== Narrative ==
Friedman explains "globalization" by recounting stories of his actual experiences in interfacing with many of the global movers and shakers. He proposes that "globalization is not simply a trend or fad but is, rather, an international system. It is the system that has replaced the old Cold War system, and, like that Cold War System, globalization has its own rules and logic that today directly or indirectly influence the politics, environment, geopolitics and economics of virtually every country in the world."
Friedman introduces new terms such as: Microchip Immune Deficiency; The Golden Straightjacket; The Electronic Herd; DOSCapital; The Backlash; The Groundswell.
The "Big Idea" in ''The Lexus and the Olive Tree'' is found on page 232 where Friedman explains that: "if you can't see the world, and you can't see the interactions that are shaping the world, you surely cannot strategize about the world." He states that "you need a strategy for how to choose prosperity for your country or company."
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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